Preparation is a Mindset
1977 Supply was founded on a simple belief: the best time to prepare was yesterday. The second best time is right now. We exist to help you build readiness into your daily life — not as a hobby, but as a way of living.
Born from the same team behind Badass Holster Company, 1977 Supply expands our mission beyond holsters and into the full spectrum of tactical gear, EDC tools, self-defense equipment, and prepper supplies that every American needs.
Why "1977"?
The year 1977 represents a throwback to an era of American resilience, self-reliance, and craftsmanship — before convenience replaced capability. It's a reminder that the best gear is built to last, that preparation is a virtue, and that some values never go out of style.
What We Believe
We believe in quality over quantity. Every item we carry earns its place through durability, reliability, and real-world utility. We don't chase trends — we chase performance. If we wouldn't trust it with our own safety, we don't stock it.
We believe in service before self. As veterans, we serve the community that serves others — first responders, military, medical professionals, and every American who takes personal responsibility for their safety and preparedness.
We believe in American craftsmanship. Wherever possible, we source from U.S. manufacturers and partner with American veterans who share our commitment to quality.